When President Barack Obama takes the stage on Tuesday night to deliver his State of the Union address, he’ll attempt to take the pulse of the nation and prescribe a cure. His message is going to focus on the economy and helping the middle class. But his prescriptions, as leaked to the media, appear to be standard political fare—boost R&D, build infrastructure, more clean energy, and better schools.
That’s all good, standard stuff but familiar stuff. The problem is that Obama isn’t a very creative president. He’s progressive (which is great by me) but not creative in the sense of sharply reframing our national narrative and offering dramatically different solutions to our challenges.
Creativity is the source of economic value. Creativity takes what money can’t buy and transforms it into what money can buy. We have spent decades focusing on efficiency, and it has brought us stagnating incomes and falling mobility for the middle class. It’s time to focus on creativity.
How could the president amplify the nation’s creativity? Here are four major reframes of our national economic narrative, Mr. President.